CSHURI - Modified HURI Algorithm for Customer Segmentation and Transaction Profitability

CSHURI - Modified HURI algorithm for Customer Segmentation and Transaction Profitability

Association rule mining (ARM) is the process of generating rules based on the correlation between the set of items that the customers purchase.Of late, data mining researchers have improved upon the quality of association rule mining for business development by incorporating factors like value (utility), quantity of items sold (weight) and profit. The rules mined without considering utility val...

An Improved Clustering Algorithm for Customer Segmentation

Customer Segmentation is the process of grouping the customers based on their purchase habit. Data mining is useful in finding knowledge from huge amounts of data. The clustering techniques in data mining can be used for the customer segmentation process so that it clusters the customers in such a way that the customers in one group behave similar when compared to the customers in the other gro...

Manage Customer Loyalty and Profitability

Customer Profitability Analysis and Market Valuation: Differential Pricing and the Comparative Profitability of Major Customer Sales

In this study, I investigate whether inferences drawn from customer profitability analysis (CPA) are associated with the information set used by investors valuing firms’ equity. This research question is motivated by the recent emergence of CPA as the most important aspect of strategic planning for managers (e.g., Foster and Young 1997). To the extent that managers use CPA in developing strateg...

A Modified Character Segmentation Algorithm for Farsi Printed Text Using Upper Contour Labelling

In this paper, a modified segmentation algorithm for printed Farsi words is presented. This algorithm is based on a previous work by Azmi that uses the conditional labeling of the upper contour to find the segmentation points. The main objective is to improve the segmentation results for low quality prints. To achieve this, various modifications on local baseline detection, contour labeling an...